77cx Privacy Policy

1. Introduction

1.1 This Privacy Policy ("Policy") applies to all personal data processed by 77cx in connection with the operation of the 77cx online casino and sports betting platform accessible at 77cx.asia (the "Platform"). It applies to all registered players, visitors, and any other individuals whose data we process in connection with the Platform.

1.2 By registering an account with 77cx, or by continuing to use the Platform, you acknowledge that you have read and understood this Policy and consent to the collection and use of your personal data as described herein.

1.3 This Policy should be read alongside the 77cx Terms & Conditions, which are available at 77cx.asia/terms-conditions, and our Responsible Gaming Policy.

2. Data Controller

2.1 For the purposes of this Policy, 77cx acts as the data controller in respect of personal data collected through the Platform. The data controller is responsible for determining the purposes and means of processing personal data.

2.2 All data protection enquiries, access requests, and complaints should be directed to: [email protected]

3. Personal Data We Collect

3.1 Registration Data. When you register an account with 77cx, we collect: full legal name; date of birth; country and city of residence; email address; mobile phone number; and preferred currency (PKR).

3.2 Identity Verification (KYC) Data. To comply with our obligations under applicable gaming regulations and to prevent fraud and money laundering, we may collect: copies of government-issued identity documents (such as your CNIC); proof of address documentation; and proof of payment method ownership.

3.3 Financial Data. We collect information relating to your transactions on the Platform, including deposit and withdrawal amounts, payment method details (such as JazzCash or Easypaisa account references), and transaction history. We do not store full bank account credentials or full card numbers on our servers.

3.4 Gaming Activity Data. We collect records of your betting and gaming activity on the Platform, including bets placed, games played, stakes, winnings, and session duration. This data is used for account management, regulatory compliance, and responsible gaming purposes.

3.5 Technical & Usage Data. We automatically collect certain technical data when you use the Platform, including: IP address; device type and operating system; browser type and version; referring URLs; pages visited and time spent; and session identifiers.

3.6 Communications Data. If you contact 77cx support, we retain records of those communications, including email correspondence, chat transcripts, and any attachments you provide.

4. How We Collect Your Data

We collect personal data through the following means:

• Directly from you — when you register, complete KYC verification, make a deposit or withdrawal, contact support, or update your account information;
• Automatically — through cookies, server logs, and analytics tools when you browse or use the Platform;
• From third parties — including KYC verification service providers, payment processors (JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Skrill, Neteller, USDT TRC20 processing services), and fraud prevention agencies where we are legally permitted to do so.

5. How We Use Your Personal Data

77cx uses your personal data for the following purposes:

• To create, manage, and maintain your 77cx account;
• To verify your identity and age in compliance with KYC requirements (18+ verification);
• To process deposits, withdrawals, and other financial transactions in PKR and other supported currencies;
• To provide customer support in English and Urdu;
• To detect, investigate, and prevent fraud, money laundering, and other illegal activities;
• To comply with legal, regulatory, and licensing obligations applicable to 77cx;
• To monitor gaming activity for responsible gaming purposes and to administer player protection tools such as deposit limits and self-exclusion;
• To send transactional communications including account activity notifications and security alerts;
• To send marketing communications where you have given consent to receive them (you may withdraw consent at any time);
• To improve and optimise the Platform through analysis of usage patterns and technical data.

6. Legal Basis for Processing

6.1 Contractual Necessity. Processing of registration data, financial data, and gaming activity data is necessary for the performance of the contract between you and 77cx — namely the provision of casino and betting services.

6.2 Legal Obligation. Processing of KYC data and transaction monitoring data is necessary for compliance with applicable gaming regulations, anti-money laundering obligations, and age verification requirements.

6.3 Legitimate Interests. Processing of technical and usage data for fraud prevention, platform security, and service improvement is based on 77cx's legitimate interests, provided these do not override your fundamental rights.

6.4 Consent. Where we send marketing communications or place non-essential cookies, we rely on your consent. You may withdraw consent at any time by contacting [email protected].

7. Data Sharing & Disclosure

7.1 77cx does not sell your personal data to third parties. We may share your data in the following limited circumstances:

• Payment Processors — sharing necessary financial data with JazzCash, Easypaisa, HBL, UBL, Meezan Bank, Bank Alfalah, Skrill, Neteller, and USDT TRC20 processors to facilitate transactions;
• KYC & Fraud Prevention Providers — sharing identity data with accredited third-party verification and fraud prevention services to fulfil our legal obligations;
• Game Studios & Technology Partners — sharing session identifiers and gameplay data with licensed game providers who supply games to the 77cx platform, solely as necessary to deliver those games;
• Regulatory Authorities — disclosing data to applicable gaming regulators, law enforcement, or other competent authorities where required by law or court order;
• Business Transfers — in the event of a merger, acquisition, or sale of all or part of 77cx's business assets, your data may be transferred as part of that transaction, subject to equivalent privacy protections.

7.2 All third parties with whom 77cx shares data are required to handle such data in accordance with applicable data protection standards and are prohibited from using it for any purpose beyond the specific service they are providing.

8. Cookies & Tracking Technologies

8.1 77cx uses cookies and similar tracking technologies to operate the Platform, remember your preferences, maintain your login session, and collect analytics data about how the Platform is used.

8.2 Essential Cookies are required for the Platform to function correctly and cannot be disabled. These include session authentication cookies and security tokens.

8.3 Analytics Cookies collect aggregate, anonymised data about how players use the Platform. This helps 77cx improve the user experience and identify technical issues.

8.4 Marketing Cookies may be used to deliver relevant promotional content. These are only placed with your consent. You may withdraw consent and manage your cookie preferences through your browser settings at any time.

8.5 Please note that disabling certain cookies may affect the functionality of the 77cx Platform.

9. Data Retention

9.1 77cx retains personal data for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulation.

9.2 Account data and transaction records are typically retained for a minimum of five (5) years following account closure, in accordance with standard gaming regulatory requirements relating to anti-money laundering record keeping.

9.3 Where data is no longer required, 77cx will securely delete or anonymise it in accordance with our internal data retention procedures.

10. Data Security

10.1 77cx implements industry-standard technical and organisational security measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. These measures include:

• SSL/TLS encryption for all data transmitted between your device and the 77cx Platform;
• One-way cryptographic hashing of account passwords — your password is never stored in readable form;
• Restricted internal access to personal data on a need-to-know basis;
• Regular security assessments and vulnerability monitoring;
• Two-factor authentication (2FA) options for player accounts.

10.2 No method of electronic transmission or storage is entirely secure. While 77cx takes all reasonable precautions, we cannot guarantee absolute security. In the event of a data breach affecting your rights and freedoms, 77cx will notify affected players as required by applicable regulations.

11. Your Rights

Subject to applicable law, you have the following rights in relation to your personal data held by 77cx:

• Right of Access — you may request a copy of the personal data 77cx holds about you;
• Right to Rectification — you may request correction of inaccurate or incomplete personal data;
• Right to Erasure — you may request deletion of your personal data where it is no longer necessary for the purposes for which it was collected, subject to our legal retention obligations;
• Right to Restrict Processing — you may request that we limit how we use your data in certain circumstances;
• Right to Object — you may object to processing based on legitimate interests, including direct marketing;
• Right to Data Portability — you may request a copy of data you have provided to us in a structured, machine-readable format;
• Right to Withdraw Consent — where processing is based on consent, you may withdraw that consent at any time without affecting the lawfulness of prior processing.

To exercise any of the above rights, please contact us at [email protected]. We will respond within a reasonable timeframe in accordance with applicable requirements.

12. Children's Privacy

12.1 The 77cx Platform is strictly for persons aged 18 years and older. 77cx does not knowingly collect personal data from individuals under the age of 18. If we become aware that personal data has been collected from an underage individual, we will take immediate steps to delete such data and close the associated account.

12.2 If you believe that 77cx may have collected data from a person under the age of 18, please contact us immediately at [email protected].

13. Changes to This Privacy Policy

13.1 77cx reserves the right to update this Privacy Policy at any time. The revised policy will be published on this page with an updated effective date. Where changes are material, 77cx will make reasonable efforts to notify registered players by email or through an in-platform notification.

13.2 Your continued use of the Platform following publication of an updated Policy constitutes acceptance of the revised terms. We encourage you to review this page periodically.

14. Contact Us

For any questions, concerns, or requests relating to this Privacy Policy or the handling of your personal data by 77cx, please contact our support team: